Kwany Liu & John Mascari

Company: Bundle Organics Industry: Consumer/Food & Beverage

Dedicated to the well-being of expecting and new moms, Bundle Organics provides nourishment across a platform of beverages for women who are trying to conceive, pregnant, and nursing.  Bundle Organics created the first line of pasteurized organic juices, made with USDA organic, non-GMO fruits and veggies, fortified with OBGYN-recommended nutrients that complement daily prenatal vitamins.  The juices are available at Babies “R” Us, select Buy Buy Baby stores and grocers,, and on our website.

In March 2016, Bundle Organics expanded its offering of nutritional beverages for pregnant and nursing moms with pregnancy and lactation support teas.  The teas will initially be available at


What was the biggest surprise as an entrepreneur?

Entrepreneurship can be a roller coaster – good news, bad news, amazing partnerships, disappointing partnerships and a constant flow of exciting opportunities that need to be balanced against staying focused. We learned early on that maintaining perspective and managing expectations on any given day is a crucial part of executing on our larger vision.

What is a sign that you should not be an entrepreneur?

If you’re on the fence about entrepreneurship, you need to really evaluate what makes you happy in a work environment and ask yourself if you think you’ll be able to get that while in startup mode. You’ll be tested a lot as you get your startup off the ground so you have to go into it confident about the decision you’ve made on a personal level so that, rather than questioning or doubting, you can focus on building a great business and supporting a team.

How did you know you were ready to be an entrepreneur?

We came out of HBS feeling very comfortable about our ability to take risks – the academic experience gave us confidence in the process of making difficult decisions quickly and with limited information while the network (professors, alums, friends) make us we have the ability to call on experts for guidance when needed.